BRANDING

     Rules are meant to be broken, but a well made branding package illustrates a clear vision of your product to everyone involved. It insures consistency with your logo, color palette, and fonts so you can stand out for the right reasons.

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     Fonts are like a tone of voice for type. Bold type stands out as most important, but light type can spread out a message, and sometimes make it easier to understand.

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     Color is important. Color can influence mood, and create associations that sometimes text can't.